Churn Risk and Retention Report
Review retention pressure, at-risk accounts, churned revenue, and recommended next actions.
Retention Sections
Jump between overview, at-risk accounts, cohorts, segments, and playbooks on this page.
📉
3.4%
Churn Rate
Open at-risk accounts
🔄
96.7%
Retention Rate
Open cohorts
⚠️
6
At Risk Accounts
Open at-risk accounts
💰
$20616.00
Churned Revenue
Open playbooks
Retention Alert
PressureRetention posture is stable
The snapshot does not show a large churn spike in the selected window.
Exposure Snapshot
Why this matters- At-risk MRR$1718.00
- Multi-product customers0
- At-risk multi-product0
- Cross-workspace overlap0
Net Revenue Retention
Core- NRR0.0%
- Expansion MRR$0.00
- Contraction MRR$0.00
- Churn MRR$0.00
Cohort Readout
Revenue- Lead cohort2024-10
- Customers15
- M1 retention97.0%
- M0 → M1 revenue$86148.00 → $83563.56
Current Inputs
Sources- Churn and at-risk counts from current retention analytics
- NRR, expansion, contraction, and churn MRR are summarized directly on this page
- Customer-level risk list and cohort projections are now included
Retention Operator Brief
ReadoutUse this page to inspect where churn pressure is concentrated, which accounts need attention first, and which playbooks are worth testing in a real workspace.
⚠️ At-Risk Customers
| Customer | Country | Plan | Subscriptions | MRR | Last Payment | Drill Down | |
|---|---|---|---|---|---|---|---|
Demo Company 099cus_demo_0099 |
finance099@example.demo | NL | FinOps | 1 | $520.00 |
2026-01-21
days ago
|
|
Demo Company 010cus_demo_0010 |
finance010@example.demo | SE | Annual | 1 | $400.00 |
2025-11-13
days ago
|
|
Demo Company 032cus_demo_0032 |
finance032@example.demo | DE | Growth | 1 | $249.00 |
2026-01-05
days ago
|
|
Demo Company 038cus_demo_0038 |
finance038@example.demo | BR | Compliance Add-on | 1 | $210.00 |
2026-01-20
days ago
|
|
Demo Company 118cus_demo_0118 |
finance118@example.demo | BR | Compliance Add-on | 1 | $210.00 |
2026-02-03
days ago
|
|
Demo Company 101cus_demo_0101 |
finance101@example.demo | US | Starter | 1 | $129.00 |
2026-01-13
days ago
|
🧱 Revenue Cohorts
| Cohort | Customers | M1 Retention | M0 | M1 | M2 | M3 | M6 | M12 |
|---|---|---|---|---|---|---|---|---|
| 2024-10 | 15 | 97.0% | $86148.00 | $83563.56 | $81840.60 | $79256.16 | $75810.24 | $69779.88 |
| 2024-11 | 6 | 97.0% | $18420.00 | $17867.40 | $17499.00 | $16946.40 | $16209.60 | $14920.20 |
| 2024-12 | 14 | 97.0% | $65556.00 | $63589.32 | $62278.20 | $60311.52 | $57689.28 | $53100.36 |
| 2025-01 | 12 | 97.0% | $60156.00 | $58351.32 | $57148.20 | $55343.52 | $52937.28 | $48726.36 |
| 2025-02 | 7 | 97.0% | $27084.00 | $26271.48 | $25729.80 | $24917.28 | $23833.92 | $21938.04 |
| 2025-03 | 14 | 97.0% | $84936.00 | $82387.92 | $80689.20 | $78141.12 | $74743.68 | $68798.16 |
| 2025-04 | 12 | 97.0% | $51048.00 | $49516.56 | $48495.60 | $46964.16 | $44922.24 | $41348.88 |
| 2025-05 | 7 | 97.0% | $25248.00 | $24490.56 | $23985.60 | $23228.16 | $22218.24 | $20450.88 |
Plan Segments
Strict| Plan | Subscriptions | MRR | At Risk | At-Risk % | Drill Down |
|---|---|---|---|---|---|
| Enterprise | 18 | $16020.00 | 0 | 0.00% | At Risk |
| Signal Intelligence | 18 | $10980.00 | 0 | 0.00% | At Risk |
| FinOps | 18 | $9360.00 | 1 | 5.56% | At Risk |
| Scale | 18 | $8262.00 | 0 | 0.00% | At Risk |
| Annual | 18 | $7200.00 | 1 | 5.56% | At Risk |
| Ops Suite | 18 | $5760.00 | 0 | 0.00% | At Risk |
| Growth | 18 | $4482.00 | 1 | 5.56% | At Risk |
| Compliance Add-on | 18 | $3780.00 | 2 | 11.11% | At Risk |
Country Segments
StrictProduct Segments
Strict| Product | Subscriptions | MRR | At Risk | At-Risk % | Drill Down |
|---|---|---|---|---|---|
| prod_enterprise | 18 | $16020.00 | 0 | 0.00% | Cross Product |
| prod_signal | 18 | $10980.00 | 0 | 0.00% | Cross Product |
| prod_finops | 18 | $9360.00 | 1 | 5.56% | Cross Product |
| prod_scale | 18 | $8262.00 | 0 | 0.00% | Cross Product |
| prod_annual | 18 | $7200.00 | 1 | 5.56% | Cross Product |
| prod_ops | 18 | $5760.00 | 0 | 0.00% | Cross Product |
| prod_growth | 18 | $4482.00 | 1 | 5.56% | Cross Product |
| prod_compliance | 18 | $3780.00 | 2 | 11.11% | Cross Product |
Metadata Coverage
Canonical| Field | Facts |
|---|---|
| plan_name | 10 |
| country | 10 |
| product_id | 10 |
Tracked fields: 3
Top Metadata Values
Coverageplan_name
-
Enterprise18MRR $16020.00 · At risk 0 · 0.0%
-
Signal Intelligence18MRR $10980.00 · At risk 0 · 0.0%
-
FinOps18MRR $9360.00 · At risk 1 · 5.6%
-
Scale18MRR $8262.00 · At risk 0 · 0.0%
country
-
CA18MRR $16020.00 · At risk 0 · 0.0%
-
AU18MRR $10980.00 · At risk 0 · 0.0%
-
NL18MRR $9360.00 · At risk 0 · 0.0%
-
GB18MRR $8262.00 · At risk 0 · 0.0%
product_id
-
prod_enterprise18MRR $16020.00 · At risk 0 · 0.0%
-
prod_signal18MRR $10980.00 · At risk 0 · 0.0%
-
prod_finops18MRR $9360.00 · At risk 1 · 5.6%
-
prod_scale18MRR $8262.00 · At risk 0 · 0.0%
Cross-Product Retention
WorkspaceMulti-product customers
0
At-risk multi-product
0
Cross-product view is built from subscription product ids present in the demo snapshot.
| Customer | Products | Subscriptions | MRR | At Risk | Drill Down |
|---|---|---|---|---|---|
| No multi-product retention rows available. | |||||
- Cross-sell graph is derived from snapshot subscriptions, not event-stream product ownership.
- Retention playbooks remain directional and are meant for the demo narrative, not automated actioning.
Graph Nodes
Products| Product | Customers | MRR |
|---|---|---|
| prod_starter | 18 | $2322.00 |
| prod_growth | 18 | $4482.00 |
| prod_scale | 18 | $8262.00 |
| prod_enterprise | 18 | $16020.00 |
| prod_ops | 18 | $5760.00 |
| prod_signal | 18 | $10980.00 |
| prod_recovery | 18 | $3330.00 |
| prod_compliance | 18 | $3780.00 |
Graph Edges
Shared Customers| Source | Target | Shared |
|---|---|---|
| No product graph edges available. | ||
Observed Transitions
Plan History| From | To | Count |
|---|---|---|
| Trial | Annual | 6 |
| Trial | Enterprise | 4 |
| Trial | FinOps | 4 |
| Trial | Signal Intelligence | 3 |
| Trial | Ops Suite | 3 |
| Trial | Starter | 3 |
| Trial | Growth | 2 |
| Trial | Compliance Add-on | 2 |
Cross-Workspace Overlap
PortfolioOverlap Customers
0
At Risk
0
Failed Exposure
$0.00
Multi-Workspace MRR
$0.00
| Customer | Workspace Count | Workspace MRR | Failed Exposure | Drill Down |
|---|---|---|---|---|
| No cross-workspace overlap customers matched the current at-risk queue. | ||||
Risk Factors
Drivers| Factor | Impact |
|---|---|
| Past due concentration | 10.2 |
| Plan migration friction | 24.0 |
| High-MRR customer concentration | 27.0 |
Suggested Retention Work
Playbooks| Strategy | Description | Expected Improvement | Effort | Action |
|---|---|---|---|---|
| Intervene on past-due accounts first | Contact the highest-MRR accounts with paused or past-due subscriptions before broad churn campaigns. | Reduce avoidable churn by 8-12% | Medium | |
| Target risky plan transitions | Guide accounts moving between plans with pricing and onboarding support. | Improve retention on plan changes by 4-7% | Low | |
| Expand multi-product accounts | Cross-sell into the customers already using more than one product to deepen stickiness. | Increase expansion-led retention by 3-5% | Medium |