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Revenue Health · MRR Movements
Snapshot-backed public demo reports. 4 reports in this track.
MRR Movements Waterfall Report
Track how MRR changes across new, expansion, contraction, churn, and resurrection events.
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Demo uses a wider 120-day window so the waterfall has enough movement to inspect.
$18692.40
Gross Gains
New + expansion + resurrection
$345.20
Gross Losses
Contraction + churn
54.15
Gain / Loss Ratio
How much growth pressure offsets leakage
New
Largest Driver
$17927.00 moved this window the most
$17927.00
New MRR
$195.80
Expansion MRR
$160.20
Contraction MRR
$185.00
Churn MRR
$569.60
Resurrection MRR
$18347.20
Net New MRR
46
Events
Movement Mix
Window composition| Component | MRR | Share of gross movement |
|---|---|---|
| New | $17927.00 | 94.2% |
| Expansion | $195.80 | 1.0% |
| Resurrection | $569.60 | 3.0% |
| Contraction | $160.20 | 0.8% |
| Churn | $185.00 | 1.0% |
Operator Read
How to use it
Net new MRR stayed positive. The current job is to check whether the gains are broad-based or driven by a narrow set of plan changes.
Gross gains: $18692.40
Gross losses: $345.20
Gross losses: $345.20
Dominant component: New at $17927.00.
Driver Explainability
Why the window landed here| Read | Signal | Why it matters |
|---|---|---|
| Largest component | New at $17927.00 | 94.2% of gross movement came from one movement class. |
| Best supporting plan | Enterprise at $6105.40 | The plan contributing the most positive pressure in this window. |
| Leakage plan | Recovery at $185.00 | The plan where downgrade or churn pressure is most concentrated. |
| Event spread | 44 positive / 2 negative events | Checks whether net new was driven by frequency, not just a single large movement. |
Event Type Mix
Volume view| Event Type | Count | Read |
|---|---|---|
| New | 42 | Growth-side events entering or re-entering the base. |
| Expansion | 1 | Growth-side events entering or re-entering the base. |
| Resurrection | 1 | Growth-side events entering or re-entering the base. |
| Contraction | 1 | Leakage-side events reducing recurring revenue. |
| Churn | 1 | Leakage-side events reducing recurring revenue. |
Movement Context
Window read| Signal | Value | Interpretation |
|---|---|---|
| Gross Gains | $18692.40 | Fresh or recovered MRR entering the base. |
| Gross Losses | $345.20 | Revenue pressure from downgrades and churn. |
| Net New | $18347.20 | Positive window |
| Events | 46 | Size of the movement set behind the summary. |
Plan Concentration
Top movers| Plan | Positive | Negative | Events |
|---|---|---|---|
| Annual | $2800.00 | $0.00 | 7 |
| Compliance Add-on | $630.00 | $0.00 | 3 |
| Enterprise | $6105.40 | $160.20 | 9 |
| FinOps | $2080.00 | $0.00 | 4 |
| Growth | $1245.00 | $0.00 | 5 |
| Ops Suite | $1280.00 | $0.00 | 4 |
Waterfall Breakdown by Movement Type
Net New MRR = New + Expansion + Resurrection − Contraction − Churn
| Movement | Amount |
|---|---|
| New MRR | $17927.00 |
| Expansion MRR | $195.80 |
| Resurrection MRR | $569.60 |
| Contraction MRR | -$160.20 |
| Churn MRR | -$185.00 |
| Net New MRR | $18347.20 |
Recent MRR Movement Events
Latest subscription movements that affected MRR
| Time | Type | Subscription | Customer | Δ MRR | From → To | Plan |
|---|---|---|---|---|---|---|
| 2026-03-19T00:00:00 | Expansion | sub_demo_0144 |
Demo Company 144
cus_demo_0144
|
195.80 | $694.20 → $890.00 | Enterprise |
| 2026-03-14T00:00:00 | Contraction | sub_demo_0044 |
Demo Company 044
cus_demo_0044
|
-160.20 | $1023.50 → $863.30 | Enterprise |
| 2026-03-09T00:00:00 | Resurrection | sub_demo_0174 |
Demo Company 174
cus_demo_0174
|
569.60 | $0.00 → $569.60 | Enterprise |
| 2026-02-21T11:41:13.151078 | New | sub_demo_0112 |
Demo Company 112
cus_demo_0112
|
249.00 | $0.00 → $249.00 | Growth |
| 2026-02-20T11:41:13.151078 | New | sub_demo_0144 |
Demo Company 144
cus_demo_0144
|
890.00 | $0.00 → $890.00 | Enterprise |
| 2026-02-18T11:41:13.151078 | New | sub_demo_0044 |
Demo Company 044
cus_demo_0044
|
890.00 | $0.00 → $890.00 | Enterprise |
| 2026-02-17T11:41:13.151078 | New | sub_demo_0086 |
Demo Company 086
cus_demo_0086
|
610.00 | $0.00 → $610.00 | Signal Intelligence |
| 2026-02-08T11:41:13.151078 | New | sub_demo_0063 |
Demo Company 063
cus_demo_0063
|
459.00 | $0.00 → $459.00 | Scale |
| 2026-02-06T11:41:13.151078 | New | sub_demo_0119 |
Demo Company 119
cus_demo_0119
|
520.00 | $0.00 → $520.00 | FinOps |
| 2026-02-02T11:41:13.151078 | New | sub_demo_0046 |
Demo Company 046
cus_demo_0046
|
610.00 | $0.00 → $610.00 | Signal Intelligence |
| 2026-01-31T11:41:13.151078 | New | sub_demo_0115 |
Demo Company 115
cus_demo_0115
|
320.00 | $0.00 → $320.00 | Ops Suite |
| 2026-01-30T11:41:13.151078 | New | sub_demo_0019 |
Demo Company 019
cus_demo_0019
|
520.00 | $0.00 → $520.00 | FinOps |
| 2026-01-26T11:41:13.151078 | New | sub_demo_0055 |
Demo Company 055
cus_demo_0055
|
320.00 | $0.00 → $320.00 | Ops Suite |
| 2026-01-25T11:41:13.151078 | New | sub_demo_0049 |
Demo Company 049
cus_demo_0049
|
520.00 | $0.00 → $520.00 | FinOps |
| 2026-01-24T11:41:13.151078 | New | sub_demo_0174 |
Demo Company 174
cus_demo_0174
|
890.00 | $0.00 → $890.00 | Enterprise |
| 2026-01-23T11:41:13.151078 | New | sub_demo_0154 |
Demo Company 154
cus_demo_0154
|
890.00 | $0.00 → $890.00 | Enterprise |
| 2026-01-20T11:41:13.151078 | New | sub_demo_0160 |
Demo Company 160
cus_demo_0160
|
400.00 | $0.00 → $400.00 | Annual |
| 2026-01-20T11:41:13.151078 | New | sub_demo_0172 |
Demo Company 172
cus_demo_0172
|
249.00 | $0.00 → $249.00 | Growth |
| 2026-01-17T11:41:13.151078 | New | sub_demo_0101 |
Demo Company 101
cus_demo_0101
|
129.00 | $0.00 → $129.00 | Starter |
| 2026-01-15T11:41:13.151078 | New | sub_demo_0130 |
Demo Company 130
cus_demo_0130
|
400.00 | $0.00 → $400.00 | Annual |
| 2026-01-13T11:41:13.151078 | New | sub_demo_0008 |
Demo Company 008
cus_demo_0008
|
210.00 | $0.00 → $210.00 | Compliance Add-on |
| 2026-01-13T11:41:13.151078 | New | sub_demo_0147 |
Demo Company 147
cus_demo_0147
|
185.00 | $0.00 → $185.00 | Recovery |
| 2026-01-12T11:41:13.151078 | New | sub_demo_0098 |
Demo Company 098
cus_demo_0098
|
210.00 | $0.00 → $210.00 | Compliance Add-on |
| 2026-01-11T11:41:13.151078 | New | sub_demo_0097 |
Demo Company 097
cus_demo_0097
|
185.00 | $0.00 → $185.00 | Recovery |
| 2026-01-11T11:41:13.151078 | New | sub_demo_0120 |
Demo Company 120
cus_demo_0120
|
400.00 | $0.00 → $400.00 | Annual |
| 2026-01-09T11:41:13.151078 | New | sub_demo_0021 |
Demo Company 021
cus_demo_0021
|
129.00 | $0.00 → $129.00 | Starter |
| 2026-01-09T11:41:13.151078 | New | sub_demo_0096 |
Demo Company 096
cus_demo_0096
|
610.00 | $0.00 → $610.00 | Signal Intelligence |
| 2026-01-04T11:41:13.151078 | New | sub_demo_0051 |
Demo Company 051
cus_demo_0051
|
129.00 | $0.00 → $129.00 | Starter |
| 2026-01-02T11:41:13.151078 | New | sub_demo_0079 |
Demo Company 079
cus_demo_0079
|
520.00 | $0.00 → $520.00 | FinOps |
| 2025-12-30T11:41:13.151078 | New | sub_demo_0180 |
Demo Company 180
cus_demo_0180
|
400.00 | $0.00 → $400.00 | Annual |
| 2025-12-26T11:41:13.151078 | New | sub_demo_0095 |
Demo Company 095
cus_demo_0095
|
320.00 | $0.00 → $320.00 | Ops Suite |
| 2025-12-24T11:41:13.151078 | New | sub_demo_0060 |
Demo Company 060
cus_demo_0060
|
400.00 | $0.00 → $400.00 | Annual |
| 2025-12-22T11:41:13.151078 | New | sub_demo_0170 |
Demo Company 170
cus_demo_0170
|
400.00 | $0.00 → $400.00 | Annual |
| 2025-12-21T11:41:13.151078 | New | sub_demo_0062 |
Demo Company 062
cus_demo_0062
|
249.00 | $0.00 → $249.00 | Growth |
| 2025-12-16T11:41:13.151078 | New | sub_demo_0002 |
Demo Company 002
cus_demo_0002
|
249.00 | $0.00 → $249.00 | Growth |
| 2025-12-12T11:41:13.151078 | New | sub_demo_0033 |
Demo Company 033
cus_demo_0033
|
459.00 | $0.00 → $459.00 | Scale |
| 2025-12-12T11:41:13.151078 | New | sub_demo_0173 |
Demo Company 173
cus_demo_0173
|
459.00 | $0.00 → $459.00 | Scale |
| 2025-12-10T11:41:13.151078 | New | sub_demo_0113 |
Demo Company 113
cus_demo_0113
|
459.00 | $0.00 → $459.00 | Scale |
| 2025-12-09T11:41:13.151078 | New | sub_demo_0030 |
Demo Company 030
cus_demo_0030
|
400.00 | $0.00 → $400.00 | Annual |
| 2025-12-05T11:41:13.151078 | New | sub_demo_0122 |
Demo Company 122
cus_demo_0122
|
249.00 | $0.00 → $249.00 | Growth |
| 2025-12-04T11:41:13.151078 | New | sub_demo_0151 |
Demo Company 151
cus_demo_0151
|
129.00 | $0.00 → $129.00 | Starter |
| 2025-12-03T11:41:13.151078 | New | sub_demo_0128 |
Demo Company 128
cus_demo_0128
|
210.00 | $0.00 → $210.00 | Compliance Add-on |
| 2025-11-28T11:41:13.151078 | New | sub_demo_0094 |
Demo Company 094
cus_demo_0094
|
890.00 | $0.00 → $890.00 | Enterprise |
| 2025-11-27T11:41:13.151078 | New | sub_demo_0064 |
Demo Company 064
cus_demo_0064
|
890.00 | $0.00 → $890.00 | Enterprise |
| 2025-11-24T11:41:13.151078 | New | sub_demo_0165 |
Demo Company 165
cus_demo_0165
|
320.00 | $0.00 → $320.00 | Ops Suite |
| 2025-11-24T11:41:13.151078 | Churn | sub_demo_0037 |
Demo Company 037
cus_demo_0037
|
-185.00 | $185.00 → $0.00 | Recovery |