Formula
NRR = (Starting MRR + Expansion MRR - Contraction MRR - Churn MRR) / Starting MRR * 100
Generate Your Badge
Benchmark Methodology
Tiers are benchmarked against SaaS Capital's 2026 survey of bootstrapped B2B SaaS companies with $3M-$20M ARR (median NRR 103%, 90th percentile 117.9%). If your company is earlier-stage, published data suggests $1M-$10M ARR companies typically run 5-10 points lower — treat these tiers as a stretch goal, not a same-stage comparison.
Formula verified against the open-source saas-revenue-formulas package.
Want this calculated automatically from real data?
Connect Stripe in read-only mode and Dnoise calculates NRR Badge automatically every month — no spreadsheets, no manual entry.
Connect Stripe — free →