Generators · Builder
Cancellation Survey Builder
Generate an exit survey for cancelling customers — question set and follow-up logic tailored to your churn type and business model.
About this builder
An exit survey is the cheapest source of churn data you have — customers who are already leaving have little reason to be diplomatic, and their answers are often the most honest signal a business gets about what's actually wrong.
This builder generates a short question set (2-4 questions) tailored to your business model and churn type, designed to be answered in under 30 seconds so it doesn't get skipped.
Frequently Asked Questions
How many questions should a cancellation survey have?
2-4 questions maximum. Longer surveys have dramatically lower completion rates at the exact moment — mid-cancellation — when a customer has the least patience for friction. A short survey that gets answered beats a thorough one that gets skipped.
Should the survey try to prevent the cancellation?
A single well-placed retention offer (discount, pause instead of cancel) can go before or after the survey questions, but avoid stacking multiple offers or making the survey itself feel like a retention trap — that reduces honest responses on the questions that matter most.
Is my input data saved anywhere?
No. Everything is assembled in your browser from your selections. Nothing is sent to or stored on our servers, and no account is required.
Verify this with an audit
Check whether your current setup actually matches this plan with the Churn & Retention Risk Audit.
Churn & Retention Risk Audit →Want Dnoise to catch failed payments automatically?
Connect Stripe in read-only mode and Dnoise flags recovery issues automatically — no manual playbook required.
Connect Stripe — free →