Churn Decomposition Visualizer

"Churn is 4%" doesn't tell you what to do next. A business losing most of its churned revenue to failed payments needs better dunning and retry logic; one losing it to voluntary cancellations needs to look at product or pricing fit. Those are different problems that a single blended churn rate hides completely.

This visualizer takes the categories you already track — voluntary churn, involuntary (failed payment) churn, downgrades and contraction, and anything else you classify separately — and shows their share of the whole as a donut chart.

Enter the dollar amount lost to each churn category for the period you're looking at: Voluntary Churn, Involuntary Churn, Downgrade/Contraction, and Other.

The chart renders each category's share of the total as a slice of the donut, with the total shown at the center.

There's no cross-check against a separately reported churn total in this version — the four categories you enter are treated as the complete picture.

• Slice size is proportional to that category's share of total churned/contracted revenue for the period — the biggest slice is your biggest churn problem by dollar amount.
• The center total is simply the sum of the four categories you entered.
• This chart doesn't tell you whether your total churn is high or low — only how it's distributed across categories.

• The largest slice by dollar value is where a fix would have the biggest revenue impact, all else equal.
• A large Involuntary Churn slice specifically points toward payment retry logic, card-update flows, and dunning — not product or pricing issues.
• This chart states the composition of what you entered; it does not diagnose why any category is large or recommend a specific fix.

Each category's slice angle is proportional to its dollar value as a share of the sum of all four entered categories. No normalization, weighting, or adjustment is applied beyond that proportional split.

This tool only displays the four categories you enter, split however you define them — it does not calculate churn from billing data, does not validate that your categorization is complete or mutually exclusive, and does not track how this composition has changed over time (each donut is a single period). If your business tracks additional churn categories, combine them into 'Other' or treat this as a partial view. Manual entry only in this version; CSV/file upload, export, and a revenue-churn-rate mode are not yet available.

MRR Movement Waterfall Visualizer → Monthly Churn to Annual Churn Converter →