SaaS Metrics Library

01

Revenue and Growth

Recurring revenue, bookings, billings, and SaaS growth metrics built from subscription and contract activity.

• MRR
  • New MRR
  • Expansion MRR
  • Contraction MRR
  • Churned MRR
  • Reactivation MRR
• ARR
• Net New MRR
  • New MRR
  • Expansion MRR
  • Contraction MRR
  • Churned MRR
  • Net New MRR Growth Rate
  • Expansion Efficiency
  • Quick Ratio

02

Churn and Retention

Customer churn, revenue retention, and lifecycle metrics used to measure how recurring revenue is kept or lost.

• Customer Churn Rate
  • Voluntary Churn
  • Involuntary Churn
  • Early Churn
  • Annual Churn
• Net Revenue Retention (NRR)
  • Gross Revenue Retention (GRR)
  • Expansion Rate
  • Net Revenue Churn
• GRR
• Customer Lifetime Value (LTV)
  • Basic LTV
  • Margin-adjusted LTV
  • NRR-adjusted LTV
  • Discounted LTV
  • Cohort LTV

03

Unit Economics

SaaS unit economics metrics for acquisition efficiency, margin quality, burn, runway, and capital efficiency.

• CAC
• CAC Payback Period
• Gross Margin
• Burn Rate
• Burn Multiple
• Rule of 40
• Magic Number
• Quick Ratio

07

Customer Success

Customer satisfaction, health, support, and risk metrics that help explain retention outcomes.

• Customer Health Score

09

Advanced Analytics

Advanced SaaS reporting frameworks for cohort analysis, revenue waterfalls, and portfolio-level breakdowns.

• Cohort Analysis